Made tobe noticed.

The brief

Dolphin Glass install, repair and make glass for commercial and residential jobs across the South Coast. The name is the gift and the trap: a dolphin is an easy thing to draw badly, and glazing is a trade where most of the competition looks the same. The mark had to earn the name rather than lean on it.

What we did

Built the dolphin into the initial rather than beside it, so the two read as one shape at a glance and the mark still works when it is small. Deep navy carries the weight, a bright cyan does the light, and the gradient between them does the job glass does. It catches. The same four services are then set in the same order everywhere they appear, so a customer who meets the brand on a van and again on the building is told the same thing twice.

The result

One mark that survives being cut in vinyl, lit from behind and built in three dimensions, and a service list short enough to be read from across a car park.